Lyft Launch Party
LYFT Launch Party
LYFT
THE ASK:
As a warm welcome to the Vancouver market, Lyft hosted a launch party like no other in order to hit the ground running. An evening focused on building excitement for the long-awaited arrival of ridesharing to the city gathered guests for an intimate evening located at The Settlement building. RS Creative was commissioned to create two large-scale art installations - one to act as a grand entranceway, and the other to reimagine the Lyft logo in a unique way.
THE SOLVE:
Umbrella Archway - As guests made their way into the party via a hot pink carpeted hallway, they were greeted with a high impact custom arch acting as the entrance to the venue. An idea that originally came by reimagining ways to utilize the guest party favours; custom designed umbrellas. Made up of over 60 branded umbrellas layered upon one another a unique photo-op was created.
A logo reimagined - The large scale Lyft logo was created using individual strands of string woven in an intricate pattern. From there, over 150+ anchor points throughout the perimeter of the logo pulled towards the 14’ ceiling. An impactful and dramatic installation created a focal point in the venue.
